What Google rewards on Reddit
A clear, question-shaped title that matches how people search. Genuine engagement, since upvotes and quality replies signal a useful thread. The authority of the subreddit it lives in. And freshness, because Google favors recent, active discussion for many queries.
What you can influence
You can write or contribute to threads with search-friendly titles, add real value that earns engagement, and choose active, relevant subreddits. You cannot force a thread to rank, and you cannot control threads other people start, which is why this is a game of participation, not control.
Why it matters beyond search
A Reddit post that ranks in Google is also the kind of source AI tools cite, because they pull from what ranks and what communities found useful. So ranking a helpful thread pays off twice, in search and in AI answers.
The honest limits
Never try to force it with bought upvotes or fake engagement. Google and Reddit both discount manipulation, and it puts your account at risk. Earn the ranking the slow way. The homepage here explains how this fits a wider Reddit SEO approach.